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Since AC Milan officially announced that the deal with Adidas will be terminated at the end of the season, there have been many reports regarding the successor to Adidas. 

Italian media suggest that Puma will be the new sponsor, although most of the reports claimed that Milan would get less than with Adidas. The Rossoneri’s agreement with Adidas was worth €20m per season, while their new agreement with Puma will be worth €10-15m, according to reports.

However, AC Milan’s chief commercial officer Lorenzo Giorgetti has revealed that they will, in fact, earn more than with Adidas, in an interview with CalcioeFinanza. 

“The agreement with the new technical sponsor, which will start from July 1, 2018, and last for 5 years, will be economically improved compared to the current one with Adidas. 

“Our new sponsor is very important and worthy of the second most successful club in the world,” Giorgetti explained.

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