To celebrate the launch of the PUMA 2023-24 fourth kit in collaboration with Pleasures, AC Milan organised a presentation event in the centre of the city tonight.
The fourth kit – which was present this evening but will be officially unveiled tomorrow – has smashed the numbers set last season in terms of pre-orders.
Tonight Olivier Giroud, Rafael Leao, Christian Pulisic, Theo Hernandez, Yunus Musah, Noah Okafor, Laura Giuliani and Chanté-Mary Delorean Dompig were present on the red carpet.
Pleasures are a streetwear brand founded by Alex James in 2015 which draws inspiration from the grunge, metal and punk music of Los Angeles.
Below are the images of the fourth shirt, available in two colours: light and dark.
👌 A unique style for the printing too pic.twitter.com/yuUkTr3qTM
— SempreMilan (@SempreMilanCom) February 7, 2024
this look is better than the current blue jersey
Not bad
It looks good I can’t say otherwise but I think the new management really hate the red color.
My biggest concern is the amount of time they have the kit (and number of times they wear the kit).
It was bad enough when they went from having each kit for two seasons down to one. But there is only half a season left, and they will wear each of these kits only the once I expect. The third kit is only worn a handful of times aswell.
Given the cost of the kits it’s crazy.