AC Milan launch ‘Club 1899 Front Row Experience’ at San Siro – photos

By Oliver Fisher -

AC Milan unveileved a new way to experience home games during the Europa League quarter-final first leg against Roma: the Club 1899 Front Row Experience.

The official website describes it as a ‘unique experience among Europe’s footballing elite’ with glamorous hospitality, services of excellence and seats right next to the pitch to see the action up close.

It is a ‘first-ever for a top European club’. Immersed in the newly redesigned exclusive areas of the stadium by the Rossoneri – amid glamorous atmospheres and refined settings with high-end services, like a private concierge – the ‘Front Row Experience’ allows guests to feel the adrenaline and emotions by being pitch side.

Maikel Oettle, Chief Commercial Officer of AC Milan: “The Club 1899 Front Row Experience represents the sublimation of passion. For those who live with style and constantly seek excitement – who are always protagonists and not spectators – we want to share a new exclusive experience that combines entertainment, lifestyle culture, luxury, and innovation.

“Through the Front Row Experience, our Club, ambassador of Milan and Italy worldwide, reaffirms itself as the must-visit destination for football lovers and those seeking a front row lifestyle. A unique experience that testifies to AC Milan’s innovative spirit and global icon role, capable of inspiring, exciting, and engaging millions of fans worldwide, every day.”

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