AC Milan has hired Alex Rasmussen, director of sales for FC Copenhagen. Here’s a quick profile of the Danish businessman…
He started working for Denmark’s biggest football club in August of 2013 as Director of Sales, Partnerships and Hospitality Sales.
Rasmussen started out his career as head of partnerships in 2007 at Akademisk Boldklub Gladaxe A/S. A job he held onto for 3 years and 8 months before taking on the role as interim CEO for 10 months, before ultimately leaving for Danish top-division side FC Nordsjaelland as head of partnerships in July 2011.
During his time at FC Copenhagen, Rasmussen enjoyed some nice results. He helped to increase the club’s stock price from 79.89 DKK (Danish Kroner) in 2013 to 100.50 DKK as of today, with a peak of 117.30 DKK in July 2019).
From a sponsorship perspective, he has worked with extending Copenhagen’s main sponsors Adidas, Carlsberg, and Unibet. Rasmussen has also been involved in the work of selling the naming rights to Copenhagen’s arena, Telia Parken, to Swedish-Finnish mobile network operator Telia in 2014. And most recently Copenhagen sold the naming rights to their family section of Telia Parken to Danish international shipping and logistics company DFDS.
Milan has appointed FC Copenhagen’s sales director, Alex Rasmussen. Some of his results 2013-2020:
-Helped raise stock from 79.89 DKK to 100.50 (peak 117.30 July 19).
-Extended main sponsors Adidas, Carlsberg, Unibet.
-Sold Arena (Telia) and family stands (DFDS) naming rights.
— Maxi (@MaaxiAngelo) January 27, 2020
Alex Rasmussen will start working for the Rossoneri on April 1st, 2020, and until then he will remain working with FC Copenhagen.