AC Milan and Off-White™ have combined to create a new limited-edition “I SUPPORT SPORT FOR CHANGE” t-shirt and a special campaign in support of a Fondazione Milan initiative.
The foundation’s initiative is focused on empowering at-risk girls in Nairobi through football and the collaboration is the latest between Milan and Off-White™ since the 2022 inception of their partnership.
Centered in Nairobi’s Dandora and Korogocho slums, the Fondazione Milan’s initiative is implemented in cooperation with Alice for Children, an 18-year-old non-profit dedicated to supporting at-risk children and women in Kenya.
It is likewise based upon the conviction that sport — in tandem with educational activities and psychological support — can help girls become strong, independent women.
Specifically, by offering more than 1,300 at-risk Kenyan girls the opportunity to train and practice football, the program seeks to help the participating 10- to 18-year-olds recognise their intrinsic strength and value at a particularly delicate stage in their development, inspiring them to fight for their individual rights and for a more inclusive society.
The t-shirt features bold red lettering and the slogan “I SUPPORT SPORT FOR CHANGE” across the chest, with a hybrid Off-White™ logo under the centre collar and the iconic AC Milan diavolo mascot – carrying a pitchfork topped with a custom riff on the iconic Off-White™ Arrow logo – on its back.
Part of the proceeds from the t-shirt’s sale will return to Fondazione Milan to fund their Sport for Change program, which for over 20 years has employed the positive values and power of sport to tackle education inequality and poverty, inspiring young people to grow and develop their talents.
The new t-shirt debuts tomorrow, 6 April, on the AC Milan Men’s Team players during their pitch inspection ahead of the Serie A game against Lecce.
It also stars in a special campaign featuring Nadia Nadim and Kosovare Asllani of the AC Milan Women’s Team, Samuel Chukwueze and Yacine Adli of the AC Milan Men’s Team, two famous AC Milan supporters – actress and presenter Fiammetta Cicogna and internationally acclaimed chef Carlo Cracco – and three AC Milan real fans.
I want to be more like Adli. He seems so awesome.