AC Milan striker Zlatan Ibrahimovic teams up with Bethard Group

By Oliver Fisher -, a premier iGaming company with Maltese and UK licenses, announced in 2018 that Swedish soccer icon, Zlatan Ibrahimovic is its new co-owner and brand ambassador.

After leaving Manchester United in 2018, Ibrahimovic seems to have taken steps towards expanding his reach, and with this partnership with, his name will undeniably be bigger than ever.

The partnership with Zlatan Ibrahimovic is a bold step that Bethard Gaming took to become the biggest sports betting brand in Europe. Zlatan Ibrahimovic is a force to be reckoned with on the field, and his decision to join forces with the gaming arm of the Bethard Group is certainly an asset to the company.

Zlatan’s scope of work at is not only limited to being the brand ambassador. As a co-owner, he is also heavily involved in the development of the company’s products and services. This is not the first time that Ibrahimovic was offered ambassadorial functions from betting companies. Since he started his career as a professional soccer player, many betting firms have courted him to be a part of their companies. It was only Bethard that encouraged Zlatan to finally become a part of the online sports betting industry.

One motivation as to why Zlatan agreed to be a part of the team is because its owners are fellow Swedish men. Just like him, the owners are true blue challengers who want to do things differently than its competitors. Let’s take a look at, a betting company that is renowned in its field, and is continuing to grow its name as a formidable force in the sports betting community. overview was established in 2012 by the gaming tycoon, Erik Skarp. He has vast experience in playing and working within the gambling industry. He is an innovator as he soon set out to fill the need of a customer-centric approach to online sports betting by creating a broad platform for all types of gambling with his very own sportsbook and online casino.

With perseverance and hard work, started soaring when it rebranded itself and acquired a Maltese gaming license in 2016. With its legitimacy as a trustworthy and dependable sports betting and online casino, it was only a matter of time that Bethard casino started to roll out some exciting initiatives within the betting sector.

One year after the company’s successful rebranding, Skarp’s vision was finally realised when it started earning numerous nominations from major industry-based award-giving bodies. In 2018, Bethard was awarded as the Best Place to Work at the International Gaming Awards.

Highlighting Bethard’s vision of the being the best and also working with the best there, they finally agreed to a deal with Zlatan Ibrahimovic. Since 2012, this was the first time that Bethard introduced a face for the company. This partnership garnered a lot of buzz as evidenced by their success at amassing over 40 million Instagram followers and 6 million followers on Twitter. And the number just keeps growing!

With Zlatan as a dependable partner in their journey, Bethard is on its way to being a leading name in the world of sports betting and online casino gaming. The main vision of is simple yet noble – to build an innovative sport betting brand.

Zlatan after signing up with

It wasn’t too long after Zlatan entered a partnership with that he moved to the United States to play for the Los-Angeles-based soccer team, the LA Galaxy. The move meant that the Swedish-born soccer player not only had to leave his $27M Manchester United contract to a $1.4M contract with the Los Angeles-based soccer team. This meant Zlatan suffered from a 95% pay cut when he decided to join Major League Soccer.

After suffering from a gruesome knee injury during the 2016-17 season of the Premier League, Zlatan’s role at the Old Trafford significantly dwindled. His move to LA Galaxy then inspired his partnership with The English Premier Club is slightly sensitive when it comes to deals between professional soccer players and bookmakers like Bethard. For instance, it is well-known that footballers are banned from betting on football matches, as this can result in rigging the games in exchange for massive sports betting winnings. It is also perceived to be complicated when football players promote online casinos and sportsbooks, even for the big names in soccer.

What has Zlatan been doing as ambassador and co-owner of Bethard?

Since 2018, Zlatan and Bethard seem to be enjoying a very harmonious and enduring partnership. Currently, Zlatan is still impressing fans with his prowess at the MLS, but his football career is slowly winding down. Football fans from all over the globe are wondering what we can expect from the football icon once he shifts his focus outside of the football field.

It seems like Zlatan is busy with lending assistance in branding and advertising of Bethard. Com. Since he assumed the role of brand ambassador, his name aims to attract millions of customers on Bethard’s sports betting and online gaming platform. Zlatan has produced an impressive number of videos for Bethard. His “Be Soft” videos are funny and entertaining, which in turn help in establishing Bethard as an equally fun and exciting brand that offers top-notch sports betting and gaming experience to its customers. went live after signing Zlatan as a brand ambassador. The company was awarded a license in the United Kingdom in 2018, which means that they are now accepting and catering the UK players, a vision that had always envisioned for itself.

So, you may be wondering how Zlatan was convinced to be a brand ambassador and co-owner of We are assuming that this is mainly due to the superior gaming and sports betting experience that the company is offering its UK customers. Let’s take a closer look at the offering of

Welcome bonus

New Bethard customers enjoy a hefty bonus worth 50GBP in cash. The way that bonus works are quite unique. Here it is:

  • To activate the bonus, a new player must make an initial deposit of 20GBP. Once a deposit has been made, you are in for an exciting journey through online gaming and sports betting.
  • For every 100GBP wager at the sportsbook, you are entitled to receive 5GBP. The maximum bonus amount that any customer may claim is 50GBP, which means that you need to wager 1000GBP first.
  • The bonus is evaluated to be user-friendly, which means that new customers can claim as much or as little amount preferred.
  • Qualifying bets for bonus should be placed at odds of 1.80 or higher, or else the promotion will expire in 7 days.
  • You may use the bonus for other Bethard brand casino and live casino games.


Registration with Bethard is simple and straightforward. Unlike other casino gaming platforms and sportsbook, Bethard registration takes less than a minute to complete.

Usual information is going to be required from players including name, address, and contact number. Upon registration, you will also need to come up with your username and password. An SMS confirmation that includes a 4-letter combination will be sent to you, so you can confirm your registration.

To place money on your account, you will need to issue an ID, such as a driver’s license, to make sure that you are using your own credit or debit card information. This is a security measure that Bethard enforces to ensure safe and secure gambling for all its players.

The last step of registration is choosing the wagering limits. Once this step is done, you can make a deposit immediately. If you fail to make a deposit right, you will be required to submit proof of identity and proof of address. Failure to send these documents will subject your account to termination after 30 days.

Payment and Banking Methods

There is not a lot of banking options at Bethard. If you have a standard Visa or Mastercard, then you’ll be fine. You may also use Trustly, Much Better, Siru Mobile, and Paysafecard as payment options, too.

Minimum initial deposit starts at 5GBP and are capped at 7,500GBP for those using their debit or credit cards. For those using Trustly 100,000GBP and 40,000GBP for Much Better. The withdrawals of winnings generally come without fees and processing time is 1 to 5 working days. In some cases, you can get withdrawals back to your credit card in as little as 48 hours.

It is worth remembering that you are required to withdraw back to the payment method you deposited with. This is the standard operating procedure for most sportsbooks.

Desktop and Mobile Experience

The aesthetics of Bethard is impressive, to say the least. The black and gold colour scheme puts an elegant touch to the gaming experience. The layout is simple and straightforward, nothing fancy; something that its players appreciate. You are given quick links on the left-hand side of the page and below that, you are given links to a wider range of sports. 

The search bar inclusion is a welcome addition. The breadcrumb design makes it easy for you to click back to the previous page without needing to reset. This is a simple feature functionality but is very beneficial and intuitive that players love as well.

The mobile version is equally superior as its traditional counterpart. You can download Bethard through the AppStore and Play Store. It can be a little difficult to search it on Android, but with a little patience and tweak of the security settings, you’ll able to download it, too.

The app version of Bethard Gaming looks amazing. It includes a menu bar at the bottom of the screen. It is easy to go back to the previous page with just a few taps. Every action is intuitive, so you don’t run into placing bets accidentally, and similar problems.

Available Sports and Other Markets at Bethard

At, you gain access to a wide range of sports and markets that utilize their own software. Of course, the major sporting events are there including soccer, horse racing, and tennis.

Football games alone are getting a solid market coverage of around 200 for higher profile matches and rarely drops below the 100 mark. This is even true for lower league games.

The eSports presence is eye-catching, too. They feature a broad range of games and events from across the globe. The pricing is very competitive so players will be inspired to try them once or twice, or until they make it a part of their gaming habit, too. Since it is relatively new on the platform, the market coverage is thin, but given that it is on their statistics section means that they are nice additions that are worth trying out.

On top of the big sports matches at other online sportsbooks, Bethard also features American football, tennis, golf, and rugby. Less famous sports such as badminton, MMA, and Gaelic football are also featured on Bethard.

Bethard betting odds

Bethard pricing is good. It’s nothing spectacular, but something that players don’t mind paying for. It’s a decent choice especially if you like checking out different games when online.

Customer support

One of the most discerning and outstanding features of Bethard is its customer service. They have a live chat section where players can simply address their concerns with a prompt response. Chat support will let you know where to go or which department you need to contact to get more information or resolution to your problems.

The customer support also includes a comprehensive FAQ, an important element of a sportsbook and online gaming platform. You will most likely find the answers to common questions or problems that Bethard players have when playing, so no need to call their customer service for further assistance. Questions regarding wager requirements, change password, and deposit limits are most often resolved simply by looking at their FAQs section.

Bethard and Zlatan Ibrahimovic shares the vision of enhancing the online gaming and sportsbook industry not only in Europe but all across the globe.