AC Milan’s commercial outlook explained and a summary of their five major partners

By Oliver Fisher -

It all began with a sweet blend of English origins and a passion found in Italy. Two sojourning Englishmen who lived in Italy at the time created the football club in 1899.

All these Englishmen wanted was to play football when it is winter and the cricket season is over. In no time at all, the football club grew and increased into one with a high fanbase, majorly amongst the natives of Milan. Today, we have the beloved AC Milan football club, dear to many and known by virtually every football fan globally.

The blend in the club’s history is why a part of the flag of this football club pays tribute to its English origin. More so, the club has retained the English version of Milan in their name as opposed to Milano, the Italian version.

It will not be a complete overview of the football club’s history if we fail to mention how it gave birth to their local rivals, Inter Milan. This birth was as a result of the feud among the club members in 1908. That feud still lives on in one of the fiercest rivalries in the footballing world.

AC Milan’s Commercial Outlook and Sports Betting

Over the last century, AC Milan has been a constant figure in the commercial sector of football globally. This team bagged the first commercial partnership contract on their jerseys in 1981. This feat made them the first Italian and one of the pioneering football clubs in Europe to land commercial deals. So, for Milan, the partnerships have been for a while now.

As an extension, this football club has provided huge support for many sports betting platforms, both directly and indirectly, through partnership deals. The club has gone into several partnership deals that not only created a path for commercial revenue for the clubs but likewise pushed the reputation of specific betting platforms to the fore, as well as unique healthy gambling cultures.

This collaborative growth forms this text’s purpose, as we will be walking you through some of these partnerships and how the partnership has helped boost not only this great club’s finances but also that of various betting sites. Come with us as we reveal these to you.


In May 2020, news came out of the four-year partnership between AC Milan and Skrill, even though the deal had been signed earlier in the year. With this deal, Skrill becomes AC Milan’s Official Global Payments Partner.

What this deal further reveals to many is proof that this payment option is a credible and reliable one. Owing to the large fan base this football team possesses, it is certain that there would be an increase in the number of punters that will choose Skrill subsequently when they want to pay, so they can place their bets at local or foreign betting sites such as where the payment option is available.

EA Sports

EA Sports comes in next as AC Milan’s new partners. The club went onto a long-term partnership with this sporting brand, making them the exclusive beneficiary of EA Sports’ FIFA franchise.

As a result, AC Milan fans only will be permitted to play virtually as the football club in the next FIFA releases. Trust football fans to grab this as a chance to place friendly stakes on these virtual games.

StarCasino Sport

AC Milan and StarCasinò.sport struck a partnership agreement that will run until the end of 2019/2020.season. The partnership will include creating an active and efficient programming plan stocked up with numerous exclusive contents to excite and thrill the fans of this football club.

As a brand, therefore, these casino operators will enjoy the much-needed platform to promote their betting services and consequently profit from an increased clientele base thanks to the promotion the club has provided.


The Rossoneri went on to strike another partnership deal with DAZN to make more money and promote content from the club’s in-house TV channel, all the way from Italy. This partnership deal will see this (over-the-top) OTT streaming platform display an amount of TV content from the Italian powerhouse self-owned Milan TV channel. The contents to be shown will include highlights, the team’s training sessions, interviews, and press conferences.

These contents will also display other promotional materials for other partnering brands (which includes betting brands). Therefore, increasing their reach and then their customers.


If you love sportsbook betting, then you must be familiar with this household name. Their partnership with AC Milan, just like that of Star Casino Sport, provides them increased promotion and a similar increase in the number of bets they will receive.

Sports betting is a beloved activity in the sporting world generally. It is even more prominent amongst football fans. And with adequate and proper promotional platforms and partnerships, sport betting operators can enjoy a similar boost in their income. This platform is exactly what AC Milan has provided with their partnerships over the years.

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