AC Milan have today officially unveiled the ACM x RL10 capsule collection, a new fashion range developed in collaboration with winger Rafael Leão.
Back in September 2022, Milan teamed up with Theo Hernandez for the ‘TH19’ range, and now the official website have unveiled a similar launch involving his close friend Leao.
“Every day is a new wave, everyday is a day of surfing” is the slogan featured throughout the collection, capturing the essence of Rafa’s iconic celebration and reflecting the world of surfing, waves, family, and streetwear style.
The collection features details inspired by ocean waves and references to Leão’s goal celebrations on his social media channels, such as the phrase “We go” and the emoji of a surfer.
There is a special Jersey inspired by American football – a special Made in Italy product sold in limited edition – as the main piece of the collection, but also oversized long and short-sleeved T-Shirts and classic hoodie.
The collection is available in various colourways, including emerald, symbolising one of Milan’s number 10’s favourite colours, as well as more traditional colours representing the club.
Rafael Leão shared what this collaboration means to him: “AC Milan is like a second family to me, where I have had the opportunity to grow both professionally and personally. In this environment, I have been able to develop many of my passions outside the field, from music to fashion.
“The ACM x RL10 line is another milestone in my growth, it speaks to the fans about me and represents me 100%. My goal is to tell my story and leave a mark on all the boys and girls who follow me, reminding them to always fight for their dreams.”
Maikel Oettle, Chief Commercial Officer of AC Milan: “Through the exclusive ACM x RL10 capsule collection, we further strengthen the presence of the AC Milan brand in the fashion and lifestyle universe.
“In recent years, the investments made into our team have propelled us forward, expanding our brand beyond football and captivating a diverse, international audience.
“Through strategic investments, diligent research, and unwavering commitment from all facets of the Club, we aim to set new standards in the global landscape and continue our trajectory of growth.”
Are they serious???
Instead of launching appropriate fund & appropriate manager to level up the team, a new cloth brand has been launched with this make believe star
Pathetic 😒