BitMEX digitise AC Milan’s greatest moments with new NFT collection

By Oliver Fisher -

BitMEX and AC Milan have announced the launch of a limited edition ‘Born to Lead’ NFT Collection celebrating the best moments in the club’s history.

It is a series of one-of-a-kind digital artworks celebrating the epic achievements and iconic moments in the history of the Rossoneri, featuring club legends Franco Baresi, Daniele Massaro, and Massimo Ambrosini.

Created in collaboration with global sports agency Octagon, the Born to Lead NFTs will bring BitMEX’s partnership with Milan to life for fans through exclusive art, designed by NFT Creative Studio Burn & Broad.

Documentary style short films will accompany the launch of the NFTs, each providing exclusive content and an in-depth look at the historical AC Milan moments being celebrated, as well as capturing the behind-the-scenes process of the creation of the NFTs.

Legends Franco Baresi, Daniele Massaro and Massimo Ambrosini’s history on the field, was captured in a stunning new form for fans by leading digital creatives and artists in their field.

The NFT Collection will be up for auction from today at BornToLead.Club/nfts with all proceeds donated to Fondazione Milan, the club’s non-profit arm focused on supporting football and charitable initiatives around the world.

The first NFT in the collection with the film, titled ‘Winning Serie A Title told by Ambrosini’ features the former Milan captain and the 2010-11 Scudetto winning side.

The second NFT and film titled ‘The Immortals & The Invincibles’ will be unveiled on May 11 and will have Franco Baresi and Daniele Massaro feature to celebrate Milan’s 58-match undefeated run from 1991-93.

Tags AC Milan
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