Last night the Burj Khalifa – one of Dubai’s symbols and the tallest skyscraper in the world – was lit up in red and black for AC Milan’s ‘A light that never fades’ campaign.
Milan’s ‘A light that never fades’ campaign is a call to arms for the 550 million fans of the club worldwide ahead of tomorrow’s first leg against Inter. It features a prominent red light that – mixing with the darkness of the night – will reach all corners of the world.
By lighting up in red and black, the Burj Khalifa has contributed to spreading even more strongly the passion that is fuelling the anticipation for this special match for the club, the league and the fans of the Rossoneri.
PUMA are also involved in covering the city of Milan in red and black with an advertising campaign while wefox and Banco BPM have also joined in, lighting up their Milanese headquarters in red.
Globally, 65 AC Milan Fan Clubs have also embraced the campaign launched by AC Milan, contributing to landing the message of this iconic campaign in 49 countries worldwide, from the United States to Australia.
