AC Milan have been with PUMA for quite a few years now, but there could be a potential change in the future.
According to what was reported by the journalist Luca Cohen (via X), Massimo Calvelli – one of the new members on the Board of Directors at Milan – has a great relationship with Nike. He adds that it ‘could lead to a change’ regarding who the Rossoneri are partnered with.
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Milan and PUMA signed a long-term extension of their partnership back in 2022, which solidified the German brand’s position as the club’s Principal Partner and the kit maker. It is believed to be in the region of €30m per year, with the previous contract having been worth less than half (€14m).
Looking back prior to PUMA – who took over in 2018 – Milan had a long-running relationship with Nike’s main competitors Adidas from 1998 onwards. It was Lotto from 1993 to 1998, then Adidas again for the three years prior. From 1986-1990 it was Kappa.
As we wrote about in December, there is already quite a lot of kit information out there regarding the 2026-27 shirts. So, no imminent change from PUMA is expected, especially with a contract until 2028 presumably to be respected.
Calvelli meanwhile joined Milan last year and has experience as a CEO previously with the Association of Tennis Professionals. The reliable Matteo Moretto said he will have increasingly influence at the club, and this could be one area.
What is Calvelli’s role? Why is Furlani still here?
Furlani is here BECAUSE there fans supports the new top mgnt and cheering on kicking out the old ones who know sports. Furlani sees this chance..
Unfortunately, today we still have fans asking similar questions, in the blue