Cardinale explains his ‘content is king’ outlook amid new venture with Affleck and Damon

By Oliver Fisher -

AC Milan’s leading man Gerry Cardinale has spoken once again about his desire to explore all areas of content creation within his various ventures.

It was recently confirmed that Ben Affleck and Matt Damon are co-founding a production company together with the help of Cardinale as they aim to change the way that content creation works and is monetised.

Now, Cardinale has spoken a bit more during the New York Times DealBook Summit 2022 – the prestigious annual event of the newspaper – about the project and his philosophy in general.

“Technologies and the absence of intermediaries have created wonderful things. They are a great tool of democratisation and we espouse it. Throughout my career I have chased the dictum ‘Content is king’,” he began (via

“Today is the first time I’m starting to actually see the possibility. The first wave of streaming content was about quantity, the second is about quality. It wasn’t just about setting up a production company like everyone in Hollywood does, and running around looking for finance.

“Rather, it was a conversation between entrepreneurs about how we can build a business that is capable of generating value, that takes advantage of technology and the absence of intermediaries, with the monetisation of content and the ability to create the next revolution.”

Several sources have already reported on Cardinale’s desire to tap into the millions of Milan fans around the world to ensure they do not feel distant from the club, which means being a media and entertainment company to build a link with fans and of course generate revenues through that.

Tags AC Milan Gerry Cardinale

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