AC Milan’s new sleeve sponsorship deal with MSC Cruises is the most profitable in Serie A and takes the total ‘value’ of the Rossoneri shirt over €70m.
According to what is being reported by Calcio e Finanza, the agreement with MSC will be the highest in Italy in terms of sleeve sponsors and will have a similar value to the one signed with BitMEX, therefore around €5m per season.
Emirates are the main sponsor for the men’s shirts while PUMA are the kit manufacturer for the club, with both deals worth approximately €30m per season.
That means the total value of the Milan shirt for 2023-24 in terms of sponsorship will be €72m per season, also considering that WeFox have their logo on the back.
These are figures that will be officially known with the publication of the 2023-24 financial statements and are part of a process that has seen the contractual value of the various brands on the shirt grow in recent years.
Did the value go up or not (apart from the msc deal)? I was thinking they renegotiated the Puma and EMIRATES deals. I couldn’t tell from the article. It doesn’t seem so
the two 30 mil deals was doubled in the spring from around 15 mil as i recollect some previous articles on sempremilan.
Ah I see. Thanks for the clarification. Is that annually the 30m? I’m assuming so
Seems like it considering the phrasing of this article it seems like it.
“That means the total value of the Milan shirt for 2023-24 in terms of sponsorship will be €72m per season, also considering that WeFox have their logo on the back”
It doubled. The Puma deal was between 13-15m and is now worth 30m. Same with the Emirates deal.
Money, Money, Money Moooooooneeeeeeeeey! Moooooooneeeeeeeeey!