AC Milan’s new sleeve sponsorship deal with MSC Cruises is the most profitable in Serie A and takes the total ‘value’ of the Rossoneri shirt over €70m.
According to what is being reported by Calcio e Finanza, the agreement with MSC will be the highest in Italy in terms of sleeve sponsors and will have a similar value to the one signed with BitMEX, therefore around €5m per season.
Emirates are the main sponsor for the men’s shirts while PUMA are the kit manufacturer for the club, with both deals worth approximately €30m per season.
That means the total value of the Milan shirt for 2023-24 in terms of sponsorship will be €72m per season, also considering that WeFox have their logo on the back.
These are figures that will be officially known with the publication of the 2023-24 financial statements and are part of a process that has seen the contractual value of the various brands on the shirt grow in recent years.
