CM: Post-Covid market emerges and Milan are following suit – what has changed

By Isak Möller -

It’s not exactly a secrete that the footballing world has been hit hard by the COVID-19 pandemic, with various revenues cut due to the circumstances. And with that, a new market has started to emerge. 

As highlighted by, a new market is emerging and we are experiencing a revolution. Clubs are no longer willing to splash the cash as we had seen in recent years, now much more focused on the risk of the operation.

One solution has been to loan players before deciding to sign them, perhaps by including a buy-out clause that is slightly higher than the real value. In Italy and at Milan we have seen this, not just for potential signings but also for emergency cover.

In January, the Rossoneri signed both Fikayo Tomori and Soualiho Meite on the same formula: loan with an option to buy. The latter didn’t impress and returned to Torino, while the former did so well he got signed for €28m.

Gone are the days when Milan spent a significant amount of money on securing Krzysztof Piatek and Lucas Paqueta on a permanent basis. Hakan Calhanoglu is another example, as Inter only gave him a three-year contract, even though he joined on a free.

The same happened with Memphis Depya and Barcelona as a two-year contract was signed. In other words, the new way seems to be short deals and smart formulas, with the market changing day by day.

READ MORE: Pellegatti outlines Milan’s next steps on the mercato – from Dalot to Tonali

Tags AC Milan


  1. It’s smart technically because clubs are businesses that will use the lousy market to spend less and save up through loan deals. The loans are basically a trial for the players to prove why they were chosen and at the end they are reviewed for performance and determined if they will be acquired assets for the future. Being a player’s agent, your job is to have connections and propose your client to businesses whose objectives meet that of your client. Clubs themselves are looking for players that suit specific positions and they need the cooperation of agents. The clients themselves have to be young and athletic with their own style which make them stand out from competition.

  2. Please AC Milan Management sign Adam Szalai, Hungary Captain to replace Zlatan. He is the perfect replacement.

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