AC Milan’s new third shirt and the training wear that comes with it have certainly divided opinion among fans. It would be safe to say that the Curva Sud fall onto the ‘hate’ side of things.
Milan revealed the third kit last month and it is certainly a bold number, with a purple, pink and green gradient effect running down the front of it. The official website writes that the kit colour combination celebrates the culture of inclusivity and diversity.
However, one of the things that has drawn the attention of some fans is the use of blue in some of the clothing line associated with the new kit, given that it is of course the main colour of city rivals Inter.
The Curva Sud criticised the club and PUMA for the inclusion of blue in some of the warm-up shirts/jackets that will be used, urging them to address it in a statement on Instagram.
“Enough is enough! It has been clear for some time that some marketing strategies are often in conflict with the tradition and history of the club, such as for what concerns the colours of the official playing shirts. However, we believe that there is a limit to everything!
“Producing a pre-match uniform with a reference to the club colours of sh*t is something disrespectful and intolerable.
“We expect a club as precise and serious as ours, sensitive to the issues that characterise today’s world (see third shirt), to be equally attentive to the history that distinguishes us, passing on only the colors and symbols that have always distinguished our club.
“We are confident that those responsible will fix everything as soon as possible and at the same time we invite you not to buy this mess!
“WE ARE THE ROSSONERI, WE ARE MILANO, WE ARE MILAN!”