The goal of the Milan management and owners Elliott Management is to bring the club back to the top, but the message remains a sustainable project.
According to the latest from La Gazzetta dello Sport (via MilanNews), the American fund Elliott have set themselves a target – to bring Milan back to the top – and they will do everything to achieve it, but the watchword of sustainability remains.
Of course there is an emphasis on sporting results and seeing improvements on the pitch, but that goes hand in hand with the overall health of the club from a financial and a brand standpoint, with the two being linked in several key areas. For example, Milan are fighting for the Scudetto despite having bet heavily on young players, reducing the wage bill and other costs.
Elliott’s vision was always going to have ups and downs – just as clubs who throw money at a project do – but their patience is bearing fruit. Another huge development will be the new stadium as that guarantees much higher revenues and more control.
The latest club accounts confirmed significant losses of €96m, but those losses were halved compared to the previous season showing the path is the right one.