Home » Fassone: “Guizhou? Partnership to maximize revenue and grow Chinese footballers”

Fassone: “Guizhou? Partnership to maximize revenue and grow Chinese footballers”

Pic by Anto Vitiello

During the anticipated press conference, Marco Fassone spoke about the agreement between Milan China and Chinese club Guizhou. Fassone: 

“A commercial agreement that we are going to stipulate through our Chinese company, Milan China. Since the establishment of the company last October, this third agreement is special: it’s not part of the sponsorships but has special characteristics, it goes beyond the typical relationships.


Read SempreMilan ad-free and get access to exclusive news. Click here for a free trial!


“It is more a long-term strategic agreement, an agreement aimed at maximizing revenues. For Chinese clubs, one of the most important things is to grow young Chinese footballers, China has moved from a period of importing great stars to growing local talent. In this situation, Milan represents a pool of knowledge and know-how, so the club can create a development for their youth sector in the next years, developed with the Milan methodologies.

“In this case, it has a technical/commercial value, we want to support a youth sector to ensure that Chinese players are born ready to dress their team’s jersey in the future.”

Tags Notification
Sign up for our newsletter
Follow us