Former Sportlifecity owner explains how Milan’s takeover came about

By Isak Möller -

Milan’s stadium project is underway, as the plan has been presented to the San Donato council, and now months of bureaucracy await. There’s a lot to be excited about for the Rossoneri fans, though. 

The Rossoneri intend to start construction in early 2025, using the time from now up until then to get the political hurdles out of the way. Once construction has started, a lot of material will be needed at the stadium site, including lights similar to what you can find on

We are just at the very start of the process, as said, but that’s not to say that Milan haven’t done a lot already. Earlier this year, they acquired the Sportlifecity company responsible for a sports citadel project in the San Francesco area. The company had already managed to get several permits for the construction, creating a great foundation for the Rossoneri.

In an interview with Radio Rossonera, which you can read in full here, the former owner and current honorary president of Sportlifecity Giuseppe Cassinari explained how the Milan takeover came about.

“The idea of ​​nominating the San Donato area for the new AC Milan stadium was born around the end of last year (2022). My company had been negotiating for more than a year, in the final phase, with the world’s largest American arena construction company but one of its competitors, also American, had entered the negotiation at the last minute.

“We were at the signing stage when Milan, and thus the new owners [RedBird] who have relations with these other two companies, officially asked me for my willingness to suspend negotiations. For me, as a lifelong AC Milan fan, it was as if I had already organised a trip to Paris and then they asked me to go around the world! I couldn’t say no.

“In the first months of 2023, they communicated their intention to invest in the project to me, however without excluding other solutions. On June 8, 2023, the sale of the majority (90%) of my company took place,” he stated.

Milan swooped in just at the right time, in other words, taking over all of the good work already done by Sportlifecity. The fact that Cassinari is a Rossoneri fan certainly helps, and he’s still involved in the project. In fact, he’s one of the few who has seen all five of Manica’s designs for the stadium. It remains to be seen what the chosen one will look like.

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