AC Milan’s honorary vice president Franco Baresi will embark on a tour of China next week to celebrate the publishing of his biography ‘Libero di Sognare’ (‘Free to Dream’).
As the official website confirms, Baresi will take part in a number of events during the trip which will allow fan engagement, while also speaking to partners and local media outlets. His itinerary is as follows:
➤ Saturday, 11 November – Franco Baresi will visit the offices of Rossoneri partner, PUMA and the PUMA Store in Huaihai, in Shanghai, where he will take part in a Meet&Greet with fans and employees of one of the longest-standing partners of the Club. That evening, the Honorary Vice-President of the Rossoneri will take part in a Watch Party at the Reeb 1987 Bar, where he will watch the Rossoneri take on Lecce in Serie A with some local Fan Clubs
➤ Sunday, 12 November – live stream on Douyin’s Official AC Milan Channel, where Franco Baresi will be able to interact live with connected fans
➤ Monday, 13 November – Franco Baresi will meet a group of students at the prestigious Tsinghua University, creating a unique opportunity for dialogue and discussion, starting with football, but also expanding on themes addressed in the book ‘Free to Dream,’ like the power of imagination, determination and courage
➤ Tuesday, 14 November – official presentation of the Chinese edition of his biography ‘Free to Dream’ at the Italian Embassy in Beijing
These initiatives aim to further strengthen the already strong bond between the Rossoneri and its local fans, more than 146 million according to Nielsen. In addition, according to a study from the international market research and analysis company, YouGov, Milan are the best-regarded Italian football brand in the country.
Baresi commented: “The passion in China for AC Milan is really noticeable. It is an honour for me to take part in this incredible trip, promote my book and further strengthen the bond between the Rossoneri and our devoted Chinese fanbase. Together, we will celebrate a beautiful bond that transcends borders and cultures.”
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