GdS: Gazidis secures another revenue boost – talks with PUMA and Emirates expected

By Oliver Fisher -

AC Milan’s commercial resurgence under CEO Ivan Gazidis continues as Wefox Italia became the latest to join the list of sponsors and partners.

La Gazzetta dello Sport reports how Milan’s virtuous circle has been reactivated, thanks to qualifying for the the Champions League again thus indicating improved results on the field, and thanks to the stadium project which guarantees the presence of an essential asset for the sustainability of a top-tier club and also future revenue growth.

In purely numerical terms, this with Wefox are the 26th partnership agreement – when factoring in new deals and the renewal of existing contracts – signed since August 2020. Gatorade, Lete, Bitmex, Expo 2020 Dubai, Sony Pictures, Google, Amazon, Apple music, Roc Nation and BMW have all penned agreements with the Rossoneri.

The balance sheet showed that Milan’s commercial revenue grew by €17m from 2019-20 to 2020-21, and Wefox will bring an extra €5-8m. The sleeve sponsor Bitmex arrived at the beginning of the season and adds €5-6m and there are renewals to be talked about including those with the main sponsor (Emirates) and the technical sponsor (Puma).

Gazidis’ recent trip to the Dubai Expo has in fact led to reflections and talks with Emirates, who paid €14.2m per year in 2020-21 to be front and centre of the shirt. It cannot be ruled out that, with a view to renewing the existing agreement expiring in 2023, there may be an upward adjustment starting next season.

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