GdS: Milan behind Inter and Juventus in Serie A shirt sponsor revenue – the top six ranking

By Oliver Fisher -

AC Milan have the sixth-highest shirt sponsorship deal in Serie A with the airline Emirates, according to a report.

This morning’s edition of La Gazzetta dello Sport (via MilanLive) writes that Inter are ready to announce the new main sponsor who will take over from Pirelli on their shirts and it will be, already a partner of Milan and other European teams.

They will earn around €20m per year should from the deal which puts Inter in third position in Serie A for revenues from their main shirt sponsor. Juventus are top as Jeep pay €45m per year, and Fiorentina are second with Mediacom paying €25m per season. These two clubs are sponsored by companies linked to their respective owners, a factor definitely worth considering.

Sassuolo are fourth in the ranking with €18m and the same applies to them as Mapei are their sponsors, the company that their owners the Squinzi family own. Fifth position in this ranking occupied by Roma who have DigitalBits at €12m per year.

Emirates pays about €10m per season to the Rossoneri in fixed amount, but there are substantial bonuses linked to the team’s sporting results. Milan renewed their contract with the Dubai airline in 2020, extending a partnership that has lasted for over ten years until 2023.

The top six Serie A ranking:

  1. Juventus: Jeep (€45m)
  2. Fiorentina: Mediacom (€25m)
  3. Inter: (€20m)
  4. Sassuolo: Mapei (€18m)
  5. Roma: DigitalBits (€12m)
  6. Milan: Emirates (€10m)

READ MORE: Milan searching for the perfect 10 – Understanding the role and its requirements

Tags AC Milan


  1. Wtf? Find another sponsor! Call Bezos, he is rich af ))))) Tell him that Brenson is gonna place his name on ACM shirt and Bezos would pay 100m right now.

  2. 10 mil is embarassing af.
    I think it was almost double before.
    Its time to find sponsors paying atleast twice or thrice this amount or tell elliot to sponsor the shirt like other teams.They can easily give north of 50 mil per season

  3. People in the comments looking past the reasoning for those other numbers (which the article mentions)…

    Juventus, Sassuolo and Fiorentina deals are inflated values because they’re sponsored by companies owned by their owner. They’re not genuine sponsorships, but (legal) ways of getting around FFP restrictions.

    Roma and Inter are brand new deals with risky companies that have been penned in the last few months because of the rise of blockchain. They may be great deals, but they’re very risky.

    From the list, Milan’s is the only ‘genuine’ and stable partnership on there.

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