The brand of AC Milan is growing faster than any other club off of the pitch despite a largely disappointing season in Serie A, a report claims.
As has been reported by La Gazzetta dello Sport (via Pianeta Milan), a study by Brand Finance has concluded that no club has got a faster-growing brand than Milan.
The ranking is of the 50 most valuable football brands each year and for the first time, it is Manchester City that sits at the top. They have overtaken Spanish giants Real Madrid.
The highest growth rate seems to be Italian clubs with Milan growing by 33% and making it to 15th on the list, whilst Scudetto winners Napoli have grown by 31%.
It is the second year in a row that Milan has grown the most, and that shows how effective the work being done off of the pitch is. Another year in the Champions League will only help.