The imbalance within Serie A in terms of shirt sponsorships and how far the league is behind others has been revealed this morning’s La Gazzetta dello Sport.
The paper (via MilanNews) takes a look in detail at the value of the agreements that the Serie A clubs have with their respective sponsors, or with the companies that produce the jerseys worn in the league and in Europe. The total for Serie A comes to €106.42m – but Juve’s agreement alone is worth practically half of the entire figure due to a deal with Adidas that is worth €51m per season.
However, it must be noted that Real Madrid alone come close to matching the figure of Serie A as they have a €105m agreement, while Barcelona get €120m a year.
Milan receives €11m per season from PUMA with an agreement until 2023 while Inter get €10m per season with Nike. Napoli is in fourth place with an €8m agreement with Kappa, then followed by Lazio with Macron and Roma – both at €3.5m per season.
Then there is Fiorentina and Atalanta with €2.5m deals with Kappa and Joma respectively, then Torino and Sampdoria with Joma and Macron at €2m.