AC Milan have significantly improved the value of their shirt over the last few years thanks to various new sponsorship deals. In fact, the Rossoneri’s shirt is the second-most valuable one in Serie A.
Since Elliott Management took over the club, with the help of former CEO Ivan Gazidis, AC Milan have significantly improved their sponsorship revenue. Many new deals have been signed and some of the most important ones have been made for the shirt.
As highlighted by Gazzetta Dello Sport, Milan’s shirt is worth €42m considering the sponsorships of Emirates, WeFox and MSX. Those deals are worth €30m, €7m and €5m per year respectively. Only Juventus have a more valuable shirt at €51m.
The list doesn’t include the revenue from the technical sponsors, which in Milan’s case is PUMA. That deal is also worth €30m per year and would take the total value up to €72m, which is a very good figure for the Rossoneri.