GdS: Milan’s €100m mission – deep Europa League run the target to boost revenues

By Oliver Fisher -

The last bit of revenue given to AC Milan in this year’s edition of the Champions League was the €2.8m acquired through the victory against Newcastle United at St. James’ Park.

La Gazzetta dello Sport writes how one competition has vanished for Milan – the brightest, the richest, the most attractive – but now the mission is to get as far as possible in the Europa League.

The Rossoneri’s campaign in the Champions League fior 2023-24 brought in around €65m with everything included: UEFA prizes, box office, historical ranking, market pool, results in the group stage and commercial activities (currently not quantifiable).

Now another world opens up, which begins with the €500k for the clubs that access the play-offs which is well below the €9.6m for accessing the Champions League round of 16. Continuing with the various rounds: qualification for the round of 16 is worth €1.2m, the quarter-finals €1.8m, the semi-finals €2.8m and the final €4.6m. Whoever lifts the trophy receives €4m.

The journey is long, there is one more round than the Champions League, but in any case the sum for the team that goes all the way is €14.9m, a figure that would rise to over €20m considering the market pool and historical ranking, and to which it would then be necessary to add the box office.

It is unthinkable to have the €9.1m in matchday revenues accrued against Tottenham or the €10.4m from last season’s derby in the Champions League will be matched. A lot will obviously depend on the name of the opponent: it’s one thing to host Qarabag at the San Siro, quite another to host Liverpool.

A (very) conservative estimate – still imagining that the Rossoneri reaches the final – could be around €10m, maybe a little more. The final figure, all inclusive? Reiterating again that there are many variables and there can be no accuracy in the analysis, we would be in the order of €35m.

Which, when added to the 65 already confiscated thanks to the Champions League, gives a round figure: €100m. Provided, however, that you get to the end.


Tags AC Milan


    1. Boulden you’re not being a good Milan fan here, every lost penny is a missed opportunity to celebrate and cheer for the budget. No dark ages, we’re on pace for the 3rd spot and maybe the almighty Europa League. Also on pace for 50+ injuries this season. So far so good fratello 😉

  1. Even in the EL we are third favorites behind Leverkusen and Liverpool. A Dublin final against Liverpool would be awesome!

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