GdS: Over €20m in additional earnings up for grabs in Spurs-Milan

By Oliver Fisher -

The game against Spurs on Wednesday night is worth a lot more than just sporting pride for AC Milan as they look to try and reach the Champions League quarter-finals.

La Gazzetta dello Sport writes that a large part of Milan’s desire to reach the final eight of the competition is down to image and wanting to appear to be a club that can go toe-to-toe with Europe’s elite once again.

However, there is also the financial aspect of qualification to consider as getting past Spurs would bring a new cascade of millions into the club’s accounts, something owner Gerry Cardinale would definitely celebrate.

It would mean the Rossoneri become even more ‘expendable’ Milan in the eyes of new sponsors and potential investors because the Champions League is the highest profile competition in the sport at club level, offering visibility and vast riches.

Last season Milan earned around €45m from UEFA in prize money whereas in the current campaign passage into the knockout phase has brought an extra €9.5m and would yield another €10.5m if they were to get into the quarter-finals.

That figure should be immediately (more than) doubled considering the gate receipts, the increase in the market pool share earned, marketing and prizes from sponsors. In short, it would go beyond €20m.

The round of 16 second leg against Tottenham is already huge after the first leg at San Siro brought €9,133,842m in ticket revenue – a new record for a football match in Italy – but the added economic motivation is also there.

Tags AC Milan Tottenham Milan


  1. We should def go for Allan Saint-Maximin in the summer window.

    Add a good striker too (Scamacca, Hojlund) and we’ll have a serious front three with Leao.


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