The topic has divided fans for years now, but AC Milan’s increasingly virtuous financial management cannot be denied and the stats show a resurgence.
As La Gazzetta dello Sport report, there are those who refuse to celebrate the ‘budget Scudetto’ – i.e. successes linked to the accounts rather than silverware – but even they cannot ignore that in terms of revenues and economic growth, Milan are definitely back on track.
The recent Football Benchmark report shows this as it revealed that Milan’s overall value as a club is now €1.436bn. The Rossoneri are the European club that has grown the most for the third consecutive year: +35% in 2022, +83% in 2023 , +35% in 2024.
The latest balance sheet closed with €398m in revenues, €127m of which came from the commercial sector. The ownership RedBird Capital are pushing to get that north of €500m eventually, with more rich sponsorship deals and varied revenue streams.
The Australia friendly against Roma is an example of commercial operation that is part of a broader context of expansion, where there are a couple of numbers in particular that tell the tale quite strikingly.
In the last two seasons Milan have entered into 19 new partnerships and have renewed 12 of them (including main shirt sponsor Emirates). It is an almost vertical growth thanks to the work of RedBird but also the club’s increased appeal due to better sporting results.
Better sporting results, Gerry are not interested in this, kicked out of the champions on the group stage, eliminated in the quarter finals against a weak Roma in EL, not even able to land on the semi-final in Copp Italia.
Choosing fodder Moneyball players in addition to an low standing Coach.
Sporting results won’t improve at this rate with Gerry & co strategy.
I don’t know if you’re a teenager or just an adult who knows nothing about business but in the real world it’s all about money. Redbird is fixing all the economic neglect of the previous owners, including Berlusconi who used the club as a toy and propaganda tool and never turned it into a viable business. Now the focus is on increasing revenue (making great progress), eliminating debt (already done) and building the new stadium, so that we can actually compete in Europe.
Gary ( making great progress ) hhh thse people Redbird/Elliott are here for profit when things get sour they will rash to sell the team before that they will try their best to earn more money but soon they will failed to qualify cl that’s the time when they realize their mistakes to not spent because other teams are also strengthening and getting better couches
Wow, you should lecture in Harward School of business! I ha e a questiin profesor should they do that before or after they build the stadium?
Again with that rhetoric and mythology. This comment section looks more like a Redbird shareholders meeting than a forum for fans in love with Milan and football. Which owner of a top football club in Europe is speaking about business all day long? The guys in charge at Bayern, Real, Inter, Manchester City, PSG speak about their will to win.
Speaking of stadium, Lyon in France has its own stadium for 8 years now. You know what was the purpose of building it? Jean-Michel Aulas, the previous owner, sold the club for maximum profits to John Textor. They fail to qualify for UCL every year because of poor choices in coaches and recruiting. They sell their best players to buy many young and unknown players, hoping they would explode. I know they don’t have the global power of Milan but a few years ago they were in front of us in many rankings and were the top club in France for a decade.
Inter seems to do quite well with their business. They keep their top players, extending them and refusing to sell them. They win trophies. Oaktree is an investment funds and they said “ok with the debt, just do your thing, you do it good”. Inter is doing everything we can’t, attracting good players and winning. Among all the investment funds in the world, we have the worst one, the most “ambitious”. If Jerry wants to do business, he can play with his beloved widget factories. Football is a business based on sport. If you don’t want to win, it’s the most stupid business plan ever. It’s a huge disgrace to say to the face of fans who pour their money into the club: “we don’t want to win, we just want to compete”.
If it’s all about money why did we lose actual money in last summer’s transfer market?
These dodgy balance sheet figures seem to be something from Lehman Bros before the crash.
And the level of scrutiny from regulators and the media is about the same.
Football clubs are not run like serious business.
No business has the level of staff turnover that football clubs have.
No business operates on a whim without any clear direction.
On a separate note, Lautaro’s agent has claimed that an agreement on principle has been found to extend with new salary at 8mill + 2 million bonuses.
Up to now the conversation has been that Inter has high salaries because Zhang was speculating and now that Oaktree will come, they will tighten the belt. Yet here we have Inter that goes and offers an even higher salary to someone that doesn’t even have tax benefits.
Something doesn’t match…either Oaktree has already found a seller and doesn’t want to dismantle… or the narrative we heard so far has holes.
Wow all these economic classes to say nothing really. They still won’t spend more than 20 mill on each player, won’t have a team ready for training camp and wil sign mediocre players. 4 targets with a 100 million budget, including wages. Don’t expect any top level signings that will even replace Giroud or Kjaer when he arrived, or Romagnoli. They are only teying to creep over the champion’s league position linem This ownership doesn’t want to do what is needed to compete to win and try to be the best