This evening, AC Milan have confirmed that MSC Cruises will continue to sponsor the sleeve of the club’s official kits.
Sponsorships are one of the biggest things in football and for a club like Milan, they can certainly make a difference in the mercato. Indeed, they represent a fantastic chance to increase revenue and we have previously done lengthy pieces on the value of the Rossoneri’s shirt.
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In recent years, even if sporting performances haven’t been fantastic, they have remained one of the best clubs in the financials and the record breaking profits have shown as much. So, even if they have dipped into the red this year, there is no reason to worry.
Milan and MSC Cruises continue
The partnership with MSC Cruises has been in place for a few seasons now, and it will continue as officially confirmed on the Rossoneri’s official website today.
“AC Milan and MSC Cruises continue their journey together. The cruise company, one of the world’s leading players in the sector, will remain Principal Partner and Official Sleeve Partner of the Club, with its logo featuring on the sleeve of the Men’s First Team, Women’s First Team, Milan Futuro and Primavera jerseys.
“The collaboration begins in Milan, a city that represents AC Milan’s roots and a strategic hub for MSC Cruises’ presence and growth. From here, a global course takes shape, one that reflects the scale of a Club that has been taking Milan to the world for over 125 years, and of a Group that connects millions of people across a network of 250 international destinations.”
Words from Maikel Oettle, the Chief Revenue Officer of the club, were also attached to the statement, as well as those from Leonardo Massa, Vice President Southern Europe, Cruise Division, MSC Group.
Oettle: “We are proud to continue our collaboration with MSC Cruises, a Partner that shares our international vision and our passion for creating memorable experiences.
“As two leading Italian brands, we bring the very best of our respective industries to the global stage, combining the power of football with the expertise of one of the world’s major cruise groups.
“This renewal marks another milestone in our shared journey, one that will continue to offer the Rossoneri community unique moments to enjoy together, both inside and outside the stadium.”
Massa: “Renewing our partnership with AC Milan is a natural step in a journey built over time on shared values, vision and ambitions.
“This collaboration was born from the meeting of two organisations deeply connected to Milan, a city that has played a central role in the growth and international recognition of both our brands. Milan has always embodied principles that guide us every day – principles we see equally embodied in AC Milan.
“A Club that, like MSC Cruises, has turned its roots into a force capable of reaching a global audience. It is from this balance that new opportunities, memorable experiences and lasting value will continue to emerge, for the millions of fans and travellers who choose and follow our brands around the world every day.”
How much revenue ?
I think it was 5 million a year !?
Financial Sudetto!! Wooohoooo!!