AC Milan and Emirates unveil art display at the Dubai World Cup: “Inspiring to see”

By Isak Möller -

AC Milan, in collaboration with its partner Emirates, unveiled an art installation at the prestigious Dubai World Cup 2024, held at the Meydan Racecourse on March 30.

Created by regionally renowned artist Kareemgraphy, the art installation represents a horse composed of 187 AC Milan’s Home, Away, Third, and goalkeeper jerseys, adorned an 8×8 meter display adjacent to the parade ring, uniting sports, culture, and art.

The Dubai World Cup, envisioned by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is the pinnacle of horse racing season in the UAE. AC Milan’s participation marked a historic moment as the Club’s first activation at Emirates horse racing events, solidifying its partnership with the esteemed airline, which sees the two brands on a journey together since 2007.

Among the notable attendees at the event were RedBird Capital’s Operating Partner and AC Milan Senior Advisor Zlatan Ibrahimovic and AC Milan’s Chief Commercial Officer Maikel Oettle.

Maikel Oettle expressed his admiration for the art installation created with long-term partner Emirates: “It’s inspiring to see AC Milan and Emirates come together for this extraordinary event. This art installation beautifully celebrates the intersection of sports and diverse cultures, bringing together football and horse racing. It speaks volumes about the Club’s innovative nature and its expanding presence beyond pure football.”

Boutros Boutros Emirates Executive Vice President of Corporate Communications, Marketing and Brand remarked: “We are delighted to see the convergence of our 17-year partnership with AC Milan and 28-year partnership with Dubai World Cup represented in such a unique and artistic way. It’s another impressive and innovative moment for our customers to enjoy at a world-class event, with exceptional brand partnerships and an appreciation for sport, culture and art.”

The event marked a milestone in AC Milan’s collaboration with Emirates, further strengthening the partnership between the two brands and reinforcing the Club’s presence in the Middle East as well as its commitment to engaging with diverse audiences through innovative initiatives.

AC Milan, a top 10 club in the MEA region with over 35 million fans and 2.5 million in the UAE, opened Casa Milan Dubai, its regional hub, at the end of last year – a strategic move in the Club’s global expansion under RedBird Capital, which further AC Milan’s commitment to the Middle East’s growing market.

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