AC Milan unveiled their newest kit(s) last week in collaboration with Milanese fashion brand Off-White, and today, the club has revealed some of the stats behind it.
Last week’s kit release was just the latest in a long stream of collaborations with the brand Off-White, and the key theme so far has been success, and once again, this has proved true.
In a press release sent by Milan today, the club revealed that the launch day was the ‘best day ever’ in the history of the club’s digital shop, which is mind-blowing and contributes to a wider ‘record-breaking’ opening three days.
After three days, the shirt has the best performance of any shirt from launch and there has been interest from across the globe which is once again a massive factor for the club.
Sales from the United States were the highest, above Italy, which ranked second, Germany, Mexico and the Netherlands then followed as the top five selling countries. Interestingly almost 80% of sales came from outside of Italy, which shows the global presence of the club once again.
In terms of printing, there will be no shock that Santiago Gimenez was the most popular choice ahead of Rafael Leao, Christian Pulisic, Joao Felix and Tijjani Reijnders. Talk about an instant impact.
Nice
They look like 💩.
These shirts looks like doodoo. How on earth people bought this 💩?!
Is not everyone that recognises good thing o….
Did say the kit look dappa. It’s a nice kit. The colors are vibrant. Interesting to see where the market they’re getting the most revenue from. Said this maybe a couple years ago, north american market are consumers with higher willingness to pay. And I’m sure they’ll continue to target that market
Its a decent shirt, rossoneri and green seemed like good combo.
Green black and yellow, AC Milan’s colors nice….notice every random release is “record-breaking”
All the Milan haters are crying lmao
Good work from the club – they are really crushing it with all non – sporting matters.
A couple of good transfer windows, some better people running the management and then the stadium project getting underway concretely will be massive for us
Lets smash Feyenoord tonight lads!