With the success on the pitch, it’s easy to forget about all the hard work that is put in off it. Ivan Gazidis, along with his team, are always looking for revenue opportunities and smart solutions for the club.
As reported by Il Sole 24 Ore (via Calcio e Finanza), the Rossoneri have created their own media company, named ‘The Studios’. It’s described as an ambitious project that aims to enhance the Milan brand and the opportunities that come with it.
The social channels, the site, the app and MilanTV will all be part of this new ecosystem of media opportunities. This, of course, is all the more necessary now that the pandemic has hit hard on the clubs and fans are feeling distant.
“In order to exploit the great potential of the AC Milan brand in the world, we have accelerated the path of digital transformation and modernisation of the club in the last twelve months, in line with the vision of our shareholders,” Chief Revenue Officer Casper Stylsvig said.
“It’s a crucial element that will allow us to increasingly involve the more than 500 million Rossoneri fans around the world and create new opportunities of value for our commercial partners,” digital and marketing director Lamberto Siega added.
There will be a team of around 40 people that will work with the project, which could also be opened up to potential sponsors. In general, the project will aim to provide direct-to-consumer content, which surprisingly is rather unexplored in the football world.