Sunday’s game between AC Milan and Fiorentina made history as the first ever Serie A match to be transmitted live on the metaverse.
Those who are part of the metaverse were able to watch the Rossoneri beat La Viola inside the Lega Serie A room, present in the metaverse of The Nemesis. It was the first football event of any league to be broadcast on the platform.
AC Milan Chief Revenue Officer Casper Stylsvig commented: “We are proud to have been protagonists of the first official league match broadcast in the metaverse, thanks to the pioneering initiative of the Serie A League and the partners involved.
“It is an achievement that we as a club will be proud of as it is perfectly in line with the innovative spirit of Milan, committed to an important modernisation and digitalisation process that has seen the club achieve important results, and has always been attentive to exploit the trends of the digital world to engage the more than 500 million AC Milan fans around the world.”
— SempreMilan (@SempreMilanCom) May 2, 2022