AC Milan have announced a new partnership with Konami that will bring in even more revenue to the club’s accounts, a report has revealed.
A statement on the club’s official website confirms that the Rossoneri’s Principal Partners from 1 July 2022 and from the beginning of next football, KONAMI’s eFootball™ logo will feature on the front of the men’s team’s official training kit.
According to MilanNews, the agreement is yet another testament to just how good the work of the commercial department has been, because the deal will have a duration of 7 years and has a total value of €45m.
It goes without saying that this is important money that will further increase the amount of revenue from sponsorships, which have grown over the last year. CEO Ivan Gazidis has made it his modus operandi to bring Milan into the new age and to improve the visibility and desirability of the brand.