AC Milan president Paolo Scaroni has said that new owner Gerry Cardinale wants Milan to be involved in entertainment as well as just football to generate profits.
Speaking during an interview with La Gazzetta dello Sport (via Milan News), Scaroni discussed Cardinale’s vision for the club going forward now that it is owned by RedBird Capital Group, having been purchased from Elliott Management.
It is true that many of the most successful clubs in the world have got fingers in pies well beyond the football pitch, and that is what Cardinale is pursuing with Milan.
A big part of that is the new San Siro stadium that Milan and Inter want so that they can host more events beyond the constrictions of the football calendar.
“Not only football but entertainment: the match linked to other events, with the involvement of families. We must understand that we are players not only in football but in the world of entertainment,” Scaroni said.
He also stressed that the reason for this is more profits, which is key given Serie A sides are lagging behind their European rivals when it comes to finances.
“An American vision of sport, which can generate further profits. Again, who better to accompany us in this new phase?” he said.