AC Milan’s Chief Revenue Officer Casper Stylsvig has spoken about the importance of the club furthering itself as a brand away from the pitch.
Speaking during an interview with Forbes (via Pianeta Milan) in light of the recent collaboration between the game Rocket League and Milan, Stylsvig showed how focused he is on making the club more marketable.
Whilst it may be of less interest to the majority of fans, it is very important for the club to be making as much money off the pitch as possible. It can be important to aiding the team on the pitch.
It was the Rocket League collaboration that led to the special fourth shirt that was worn in the 2-0 win over Atalanta earlier this year.
Stylsvig spoke of the importance of capturing the imagination of not just Milan fans, but fans of the sport in general.
“Ultimately, it’s about capturing and sharing the attention of the fans. Not just our fans, but football fans of all kinds. With Rocket League we are addressing a younger audience on a global scale, on a huge platform. We think we can be proud to be a truly innovative club,” Stylsvig explained.
Forbes ranked Milan in 2022 as the 14th most valuable football club in the world.
“It is not just a trick to get people to buy more products. Because today we can’t fool the consumer and that’s not the thinking behind it. But I think it is about being seen as an innovative club,: he said.
“Our ultimate goal is to get the club back to where it once was: we lost our way, probably for more than a decade, and now the club is coming back, reaching the quarter-finals of the Champions League, which is our natural habitat. It means telling our story, the story of our brand, being interesting both for consumers and for other brands, to understand what Milan can be used for. And then also making sure we cater for as many different people and fans as possible. This is absolutely fundamental for us.”