CM: Milan exploring the revenues that eSports and the digital world can offer

By Oliver Fisher -

AC Milan are looking to expand their horizons and immerse themselves fully in the world of modern football in all its various guises. reports how the multi-year agreement with Konami to be the new training wear sponsor will bring Milan €45, in total, a figure that will further increase the revenues from sponsors and will also cover the adjustment of the contract with EA Sports for FIFA.

The Rossoneri will no longer be partner clubs in FIFA 23 but the license for the inclusion of the brand and the club’s players will remain in force.

Milan’s return to eFootball is expected and meanwhile the brands of Milan and San Siro are also expected to be on UFL – the long-awaited free football game that Strikerz Incwill launch by the end of 2022 – which shows the various avenues being explored.

Regarding eSports, the agreement and the work carried out since last season with QLASH allowed the Rossoneri to position themselves in the sector and to guarantee visibility, with Diego ‘CrazyFatGamer’ Campagnani (who was first place in the FIFA 20 global ranking) and Nicolò ‘Carburatore76’ Poggi representing them.

The hope is that Milan through eFootball can enter the competitive circuit ofeFootball.Pro which is run by Barcelona defender Gerard Piqué and the likes of Barca, Bayern Munich and Juventus already compete in. From there, new business opportunities arise and further revenue growth should follow. Milan are really trying to keep up with a fast-changing landscape.

Tags AC Milan
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