GdS: 25 new partnerships and revenue growth – Gazidis makes Milan the strongest brand in Serie A

By Oliver Fisher -

AC Milan are not just establishing themselves as an Italian force again on the field, but they are taking steps to try and bridge the gap to other top European teams from a revenue point of view.

La Gazzetta dello Sport reports that the new stadium is a cornerstone of the strategy as it will see the revenues from matchdays increase from the current €30m per season to around €80m. Then there is the Champions League money that has arrived, which is worth €55m despite being knocked out in the group stages.

CEO Ivan Gazidis arrived at Milan having been a pioneer-founder of MLS in the USA and then having managed the financial strengthening of Arsenal too. He has a vision for how Milan’s resurgence should go too, with a lot of focus on maximising the potential of the brand.

The Rossoneri have entered into 25 new partnerships since August last year such as ones with the likes of Gatorade, Lete, Siro, Bitmex, Expo 2020 Dubai and more. Google, Amazon, Apple music, Roc Nation, BMW and Sony are also huge global brands that Milan have teamed up with to improve visibility.

A study by YouGov Italia found that Milan have the strongest football brand in Italy, followed by Inter and Napoli and the economic benefit is clear to see as the growth linked to commercial agreements and partnerships was over €17m compared to the previous year.

READ MORE: Milan unlikely to sign a forward in January – Pioli and Maldini to rely on Zlatan again

Tags AC Milan


  1. Ed3lm4n says:

    Great job by Gazidis. His work of the field is very important for the club. I have to admit I was in the #Gazidisout camp in the beginning when the mess with Boban was happening, but lately I have to agree that Gazidis is doing a good job for AC Milan. Also think it’s best that Maldini and Masara are handeling the things concerning the team on the pitch

  2. Rosso says:

    yeah just other fans complain alot. We are great injuries weakened us but the less hectic schedule will create less injuries so we are fine, why crying. Even thought we dont need a defender bcz roman doing great but yeah waht if one doesnt do well so thats why. Gabbia isnt good CB. It is not a natural kalulu postion so les not risk get a defender. But also that of low price to get as much money for summer. Then sign good forwards and midfielders for UCL. Agreed? No fights now?

  3. Rosso says:

    Florenzi is already a mid, calabria can mid, krunic is mid(but les not be dumb) so i think if calabria or florenzi can decide who can go as mid so ig we are fine but mhm ig we need a mid bcz or CAM is trash too oh no. No kessie oh noooooooooo this is messed up shh. Our CAM is trash ahhhhhhhh. No essie whole be our CAM we need our CAM ASAP. Buy someone. ROMA,JUUVE, INTER, oh no.

  4. Zsolt Bertalan says:

    Best story of Gazidis’ tenure is still when he turned around and left Milanello to get away from Ibra’s mouth…..

  5. Rosso says:

    milan is cool unlike juventus they are working as team. No jealousy theres love between each other. But yeah leao is solo but he gets assissted. Zlatan rebic and zlatan kessie these two patnerships makes us cool in attack. Calabria on the right is a genius. If we can shift rebic to RW or leao so team would be good. But AFCON mhm it ruins everything 1 mid 1 CAM.

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