MN: Milan set for big dent in revenue from Juventus game due to new restrictions

By Oliver Fisher -

The decision to reduce the number of fans allowed at stadiums in Serie A will have a big hit on AC Milan’s revenues, according to a report.

MilanNews reports how it was recently announced that a limit of 5,000 spectators has been set amid the rise in Covid-19 cases due to the Omicron variant. Such a decision will ‘create absurd economic damage’ for Milan in view of the match against Juventus.

The source claims that the Rossoneri will suffer a loss of at least €5m which no one will compensate them for, given the reduction in ticket sales and other matchday revenue streams. It is a poor choice by the government who failed to realise that the acceleration in Omicron cases came when the season was paused due to the Christmas break and the stadiums were closed.

Then there are more issues, such as how the tickets should be sold and in which areas, plus the processes in place for those who have already committed money on travel and hotels etc. In short, a big mess has been created without much justification.


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Tags AC Milan

2 Comments

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  1. Stam says:

    Stadiums and gyms first to be closed, never made a dent. There should at least be tax exemptions

    1. Shal says:

      True. A sport club is a business and needs some support. Especially the big ones attracting tourists and media to their performance. Wages are high and so are taxes, and there’s always a risk to push the league down even more. Richer leagues make it worse by literally draining out all the good players from Serie A.

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