AC Milan have officially released their new fourth kit as PUMA have teamed up with fashion label NEMEN to produce a bold design.
Milan announced the new capsule on their official website after several links over the last few days, and it ‘features a blend of on and off pitch styles’. The new kit will be worn by both the Men’s and Women’s teams in their upcoming Serie A fixtures against Bologna and Empoli Ladies.
The collection features the AC Milan x NEMEN Authentic Jersey that has been developed from PUMA’s innovative ULTRAWEAVE technology. The ultra-light engineered fabric is PUMA’s lightest performance jersey ever. There is also an Anthem Jacket, along with a Performance Jacket and Performance Pant.
“This is a landmark for all parties involved in this special capsule, as it marks the Club’s first jersey collaboration with a fashion brand” said Heiko Desens, Global Creative Director and Innovation. “The iconic red and black stripes meet the NEMEN bespoke look and technical innovation, a brand revolutionizing technical streetwear. The collection is a beautiful combination of performance and lifestyle that goes beyond football.”
Casper Stylsvig, AC Milan Chief Revenue Officer, commented: “AC Milan prides itself in being a football club able to successfully combine a prestigious history with a truly innovative nature. Ours is a brand that goes beyond the football pitch and is able to be credible also in other areas. This fantastic collaboration with our partner PUMA and NEMEN gives us the opportunity to merge tradition and innovation and to bring our most stylish and contemporary nature on to the football pitch.”
NEMEN Studios are based in Milan known for textile innovation, creating new aesthetics and applications to push design forward. NEMEN’s CEO and founder, Leonardo Fasolo is a lifelong AC Milan fan, helping to bring the passion and Milanese iconic style to the new streetwear inspired collection.
“As a life-long AC Milan fan, being presented with the opportunity to design this special collaborative Fourth kit, and a premium capsule alongside was a dream opportunity,” said Leonardo Fasolo, Founder and Creative Director of NEMEN. “We gave the classic AC Milan Rossoneri stripes a discharged NEMEN twist. For the premium kit, we wanted to give something special back to the fans. For the highly technical jacket and pants we have featured our newly developed spy-camo pattern, hand dip-dyed, in the best textiles and craftsmanship Italy has to offer. We hope they enjoy it.”
Awful. Simply awful.
What a joke, time to partner another brand.
April fools!!!!
If this is an april 1 joke, it’s a really awful one
I guess that the management thought to themselfs that we already has an improved and sound economy so why should it matter that our shirt sales is halved from 2022-23 season when we can look ilke complete idiots.
Kidding aside hope that this is an april fools joke or that they atleast will learn from their mistakes and that its felt by the sales. If they want to allow the designers to experiment it should only be for the 3rd shirt where they have much freedom to do so.
oh fourth kit, saw it as it was the new first kit shirt 😀
At least they saved a bit on the red and black ink on this one so they can design something better next season.
Christmas pudding anyone
Just got our normal kit and told a bunch of pigeons to do shits on it