The strategy of Elliott Management, CEO Ivan Gazidis and his team is clear to see as AC Milan continue to seal important partnerships.
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As MilanNews writes, the American hedge fund have not only given the Rossoneri some financial stability by injecting a lot of capital and helping to clear debts, but they have also given impetus to a clear philosophy which has seen the marketing-commercial area of the club ramp up in activity.
The report mentions that 20 brands have joined the list of Milan partners, namely EA Sports, Yabo Sports, Harmont & Blaine, ETRO, CRAI, QLASH, Segafredo, Socios.com, FonBet, Jeeny, Therabody, DoDo, BMW, PacificPine Sports, OPPO, Celly, Clivet, PremierBet, Happybet, ENEOS and BitME.
Then there are various sponsorship deals that have been agreed or renewed, eight in total to be specific: Bioscalin, La Molisana, Starcasino.Sport, AVIS, Banco BPM (Women’s team shirt sponsor), Snaipay, ROInvesting and Emirates, which has been appearing for years on the front of the mens kits.
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