The strategy of Elliott Management, CEO Ivan Gazidis and his team is clear to see as AC Milan continue to seal important partnerships.
As MilanNews writes, the American hedge fund have not only given the Rossoneri some financial stability by injecting a lot of capital and helping to clear debts, but they have also given impetus to a clear philosophy which has seen the marketing-commercial area of the club ramp up in activity.
The report mentions that 20 brands have joined the list of Milan partners, namely EA Sports, Yabo Sports, Harmont & Blaine, ETRO, CRAI, QLASH, Segafredo, Socios.com, FonBet, Jeeny, Therabody, DoDo, BMW, PacificPine Sports, OPPO, Celly, Clivet, PremierBet, Happybet, ENEOS and BitME.
Then there are various sponsorship deals that have been agreed or renewed, eight in total to be specific: Bioscalin, La Molisana, Starcasino.Sport, AVIS, Banco BPM (Women’s team shirt sponsor), Snaipay, ROInvesting and Emirates, which has been appearing for years on the front of the mens kits.
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