Tuttosport: Milan ‘one step away from the abyss’ – over €100m could go up in smoke

By Oliver Fisher -

If AC Milan were to crash out of Europe altogether tonight it would have big financial implications in terms of the revenues lost compared to last season.

Tuttosport (via MilanNews) writes this morning that Milan are ‘one step away from the abyss. The Rossoneri are floating on the edge of a precipice that risks swallowing them up and ending the theur European campaign before Christmas.

Stefano Pioli’s side need a miracle, one of those miracles that however seems unlikely to happen. Milan must beat Newcastle this evening and hope for a victory for Borussia Dortmund – already qualified – against PSG to advance to the round of 16. A win at St. James’ Park would at least guarantee Europa League.

The accounts would also suffer in the event that Milan do not go through tonight. With last year’s UCL semi-final, the club took home over €85m in revenues, while a farewell in the group stage this year would already cost €57m.

If to these we add the over €50m for qualification for the FIFA Club World Cup in 2025, the calculation reaches over €100m going up in smoke. If a collapse were to happen at Newcastle, Pioli’s position could also come back into question.

Tags AC Milan

26 Comments

  1. Please do realise that this group was extremely tough from the beginning. Reaching knock out would be very satisfying but also not something we could take for granted. We should have won against New Castle at home. That is the game that cost us most likely getting knocked out.

    1. You are absolutely correct as we had 8 shots on goal while Newcastle had 1 and if i remember correctly wasn’t it also the match where Leao also tried to score with his heel instead of directly shooting while having an open chance ?

      1. Lol, what if it’s in the middle of these two extremes? What’s average for us nowadays anyway? The season we won the scudetto we crashed out at the UCL group stage. Last season we went to the UCL semis and barely finished top 4 in the league. This season we’re solidly in 3rd, and still alive in the UCL group of death. Seems to me like we’re running average for the Pioli era, that is a top 4 side hoping to qualify for the UCL knockouts (I’d like to be a top 2 side with expectations of challenging for the title and qualifying for the UCL QFs).

        1. Obviously I was replicating the tone, sometimes it’s the only way to make someone understand how ridiculous he/she sounds.
          P.S. My personal feeling of this season is not far from what you describe. My only objection is that our football (numbers) are overall worse than previous years and -more worryingly- in declining trend. Instead of growing the project, it’s (at best) stagnant. This is a bad sign for developing (not developed) projects. Pioli is part of the explanation but he cannot be the only one.

        1. Here is the truth, Boulden is no human being but an AI bot deployed by the club. That’s why in the great tradition of Redbird he doesn’t understand anything at football.

  2. ‘You need money to make money.’ i hope we get good player, good manager, physiotherapist, staff/coach. also we need stadium like juventus. we need youth academy like La Masia …..

    1. You can and you can even calculate how much you lost in potential profits. There are even lawsuits based around unrealized profit…

      1. Its idiotism thats what it is. When you run your company like that sooner or later you are gonna get burned and that goes double for the unpredictable world of football

      2. If the club actually calculated that we would earn the same money this year as the 22/23 season then its fairly safe to say that the management was overly naive. I believe they probably had set the goals to reach the last 16 so if anything the lost money would be the lack of wins and the money acumolated from reaching next round if we doesn’t progress from the group tonight.

        1. A typical strategic plan will have revenue bands for a year. These will come with sales and spend targets pegged to goals for the following year.

          I imagine it would look something like this for a club …

          * Goal – UCL 16
          * Revenue – $100m
          * Sales – $50m
          * Projected headcount – $86m
          * Priority
          * striker
          * Dm
          * Depth at LB and CB

          * Contingency #1 UCL group crash out + Europa
          * Revenue – $55m
          * Sales – $65m
          * projected HC $86m

          * Contingency #2 UCL group crash, no Europa
          *. ….

          From something like the about scouts would know what players to be looking for a d which agents to speak with.

          Recruiting future players and staff more effective with a clear message.

          Setting fan expectations with a solid and repeatable story , etc

          Marketing messages and target audiences.

          The execs and board won’t just say, “wanna win blah” they will have an entire decision tree mapped out. This allows them to make alterations based on things like our injury run _AND_ on some spiffy Jan signing opportunity while ensuring progress towards a goal is maintained

          1. Sounds like a very reasonable take on things MyKidPlayedSoccer and i do agree they are definitely working with a Plan A and a Plan B so kudos to you for pointing that out so detailed.

      3. Please try not to speak about what you aren’t knowledgeable about.

        Projected income/cash flow/revenue is different from unrealised profit.

        If Milan planed it’s season to reach the last 16, that is that is the projected revenue for the year, which can either be achieved, surpassed (positive variance) or unachieved (negative variance). No one files a lawsuit for not meeting the revenue target.

        On the other hand, if Milan declares it’s shares for sale, and the declared shares were not subscribed, the value of the shares is calculated and accounted for as profit that has not yet been realised, hence the term “unrealised profit”.

    2. Football is speculation today. The budget is defined before the season based on expectations, for Milan it was to go through UCL group stages, and if we’re short at the end of the season, players will be sold to balance. This is the model for most European clubs these days.

  3. If you want money from the UCL, you need to make sure to have the competitive team and staff that can do it, you don’t half asset the window transfer, lose all your team’s leader figure, keep the same failing coach, as then complain you didn’t make money in the UCL.
    In the UCL, the teams don’t care about you.

    1. It would actually be quite funny if he ever were write an article on SempreMilan as i assume that there would be a great payback for all of his constant trolling.

    2. says the genius who’s always negative about how much Milan sucks and twerks for Inter at every chance he gets

      try doing that in a home game see what the Ultras do to you

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