MN: Milan wary of not repeating Inter’s mistakes – how much they will earn from sleeve sponsor

By Oliver Fisher -

AC Milan’s plan continues to be one built around the objectives of investing sustainably, cutting unnecessary costs and raising the amount of generated revenue.

As Franco Ordine writes in his latest for MilanNews, the Rossoneri have collected a good amount of sponsors over the past couple of years ranging from car brand BMW to the most recent, a crypto currency company called BitME.

The latter will become the new sleeve sponsor on every kit for the men’s first team and it is an agreement which has yielded a considerable amount of money, as the Rossoneri will get €4m per year from the deal.

CEO Ivan Gazidis in the previous months has embarked on a path based around obtaining a slow rise towards market shares worthy of the history and tradition of the club. Of course the market and investment plans for the squad matter most, because making the Champions League every year is the way to get more sales on the commercial front.

Around London, where Gordon Singer of Elliott is operating the club from, as soon as someone suggests to focus on an excellent name with a big cost – like Luis Alberto of Lazio for example – they receive the same answer: “Do you want Milan to end up like Inter?”

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Tags AC Milan Ivan Gazidis


  1. Milan was out of CL for 7 years, that is the money missing to spend on a top player or 2. Most fans are unrealistic. You know, we should have signed Messi as he was free and that type of idiocy.

    1. With what money? 🤣🤣
      Inter flirted with the idea of buying him last season, look at them this year selling stars after stars. It’s not the early 2000 where you can buy player easily. Juventus are barely a float keeping Ronaldo. The league and club members need to better negotiate TV right and stuff like that like the premier league.

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