AC Milan have announced a partnership with South Korean tire brand Nexen Tire, who will become the club’s new Tire Partner in the Italian market.
As confirmed via a statement on the club’s official website,
the two brands will come together for a new partnership based around ‘sharing a strong set of values’. As per the article, they will use ‘innovation as a way to stand out and meet the needs of the Rossoneri fanbase and the Nexen Tire customer base’.
It is a collaboration based around ‘passion for competition’ and ‘the red and black colours’, and always putting people at the center of things, as expressed in Nexen Tire’s new corporate slogan: “We Got You.”
As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through the enhanced visibility both at the San Siro Stadium and online, as well as with the association with a solid and well-reputed brand at an international level such as AC Milan.
Casper Stylsvig, Chief Revenue Officer at AC Milan, commented on the news: “We are pleased to welcome Nexen Tire to our family of Partners. With an authentic brand alignment, a common vision and a common mission, I am convinced that AC Milan and Nexen Tire will be able to bring this partnership to life always keeping in mind our shared values of passion, innovation and care.”
John Bosco Kim, Senior Vice President of Nexen Tire Europe, added: “We have teamed up with AC Milan, a fantastic Club with excellent players, and look forward to a successful partnership. We are excited for the upcoming football season.
“With this new collaboration, Nexen Tire has brought forward innovative projects like incorporating our Nexen customers partnership program into the new marketing and communications packages developed in collaboration with AC Milan.”