Official: AC Milan announce OneFootball as new Premium Partner

By Oliver Fisher -

AC Milan and OneFootball have announced a multi-year deal that will see the football media distributor become a premium club partner.

A statement on the club’s official website confirms that the new partnership will create exclusive digital video highlight and still collectibles for the over 500 million Rossoneri fans across the globe.

OneFootball will become the new Official NFT Video Highlight Moment Partner and a new Premium Partner for the Rossoneri, aiming to drive fan engagement by letting fans collect officially-licensed digital collectibles.

Fans will have the chance to collect, own and trade never-before-available Milan match moments from Serie A, Coppa Italia and Supercoppa Italiana be they shots, saves, tackles, assists, skills, goals and special moments.

The product will be revealed on 1st August with the first 2022-23 season drop available from 29th August on OneFootball’s marketplace, Aera by OneFootball. The new partnership with OneFootball is part of a wider Web 3.0 strategy that sees the club working with experts to create unique digital experiences for supporters.

Casper Stylsvig, AC Milan Chief Revenue Officer: “We are thrilled to welcome OneFootball to our family of Premium Partners and launch this incredible fan-driven collectible journey that allows us to be closer to our over 500 million Rossoneri fans across the globe. As a Club, we believe that this is a territory that can truly help us enhance fan experience in the future and are therefore excited to be working with OneFootball to explore this space further.”

Lucas von Cranach, OneFootball CEO & Founder: “We are truly excited to partner with the reigning Champions of Italy and one of the most prestigious clubs in football history. We could not be prouder to bring our unique multi-dimensional experience to the huge AC Milan global fanbase and revolutionise the way Rossoneri fans engage with the team they love.

“This partnership symbolises our shared commitment to taking supporters into a new era of digital football fandom. Over OneFootball’s 14 year history, we have created a community of 100 million fans and now we are using this expertise to bring incredible experiences to AC Milan fans which they can own and enjoy forever.”

As some of you may be aware, SempreMilan are also a partner of OneFootball.

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