AC Milan have announced an exciting new partnership with entertainment brand Roc Nation, the club have officially confirmed.
There has been speculation in the media about possible agreements that Milan were getting ready to announce but until now the brands have been kept a top secret.
However, the Rossoneri have confirmed that they have joined forces with the American entertainment company to form a ‘unique and tangible partnership driven by innovation, community, integrity and inclusiveness’.
The club add that there will be a merchandise collaboration, as well as various bits of digital strategy and events with the aim of achieving brand amplification in what is essentially the first agreement of its kind in Italy.
Ivan Gazidis, CEO of AC Milan, had the following to say on the news…
“This partnership between AC Milan and Roc Nation represents the coming together of two powerful organisations with strong values at their core. Our shared commitment to inclusiveness, progressiveness and excellence will drive everything that we do and I am very excited for what’s to come.”
Michael Yormark, Co-CEO of Roc Nation Unified, added: “Roc Nation is thrilled to embark on this unique partnership with AC Milan.
“Both brands possess a strong commitment to community, which was evident through the success of ‘From Milan with Love’. I am looking forward to building on that success by creating more opportunities together that combine the integrity of the club’s rich history and Roc Nation’s signature ability to create and move culture.”
Milan actually teamed up with Roc Nation to create an event called ‘From Milan With Love’, with DJ Khaled hosting a night which included performances from Alicia Keys, Kelly Rowland, Jonas Brothers and Gavin Rossdale to raise money for those involved in the fight against COVID-19.