AC Milan have officially announced a new partnership with Yabo Sports today. The company will become the Official Regional Partner of the club across Asia from the 2020/2021 season, joining the likes of EA Sports, Bioscalin or Beretta amongst already active partners of the Rossoneri.
The announcement of the club notes that Yabo Sports are a market leader within interactive gaming services in Asia and have been developing enhanced gaming features and reliability throughout the past year, managing to build a respected reputation in the region.
The club added:
This partnership is another step on AC Milan’s journey of enhancing its presence on the global stage, but particularly in Asia, the Rossoneri’s second home. AC Milan and Yabo Sports’ shared objectives of innovation and the development of immersive, interactive fan experiences make for a truly complementary partnership.
AC Milan and Yabo Sports will join hands to explore new ways to bring the club and its fans closer together beginning with AC Milan’s Digital Summer Tour. From today, Yabo Sports becomes the latest partner to join the Club’s virtual fan village offering unique and exclusive experiences to engage our Chinese fans.
Moreover, the club also published statements from representatives of both organizations, Casper Stylsvig, Chief Revenue Officer of the club:
“We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region. Delivering high performance, localised partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy.”
and David Lee, Chief Marketing Officer of Yabo Sports:
“We are very excited to join hands with AC Milan, a club with the second largest fan base in China. For the next three years, we very much look forward to work closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond.”
Presumably, the idea of this partnership will be to guarantee the growth of the Milan brand in Asia, which was the initial idea of the Chinese ownership in 2017. At that time, however, the plan failed miserably and now the club looks to win back some lost ground and become an important player on a highly competitive market.