AC Milan have announced that they have reached a deal with BitMEX to become the club’s first ever Official Sleeve Partner.
The news was confirmed via the club’s official website and marks the start of sponsorship from one of the world’s leading crypto derivatives platforms. It is a multi-year partnership that will also see BitMEX become the first-ever Official Cryptocurrency Trading Partner of the Rossoneri.
The BitMEX brand will feature on the sleeve of both the men’s and women’s team playing kit in all competitions, including the UEFA Champions League, and on the sleeve of the Rossoneri’s eSports team, AQM – marking another first for the Club.
We will see the logo on the shirt for the first time on August 23 when Milan face Sampdoria in their opening Serie A fixture.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “We are delighted to welcome BitMEX to the Rossoneri family as a Principal Partner and our first-ever sleeve sponsor of both the men’s and women’s teams as well as of our eSports team AQM.
“Our red and black shirt is not just something our players wear on the pitch, it represents who we are, and it embodies the passion of the over 500 million AC Milan fans across the world. This is truly an exciting partnership and the beginning of a great journey for both brands and our fans.”
Alexander Höptner, CEO of BitMEX, said: “Our partnership with AC Milan is the start of a hugely exciting new chapter for BitMEX as we look to ramp up brand awareness and increase understanding of crypto.
“AC Milan is one of the world’s most progressive football clubs, and combined with its rich footballing heritage boasts extraordinary reach and engagement with fans globally. We felt we’d come home when we started talking to the Club, and we can’t wait to start interacting with the global Rossoneri family.”
This collaboration will offer the international Rossoneri fanbase access to the increasingly popular cryptocurrency world – including planned exclusive offers for eligible registered AC Milan fans – through a trusted industry name, whilst also allowing BitMEX to promote digital financial literacy.
BitMEX becomes our first-ever Official Sleeve Partner and Official Cryptocurrency Trading Partner ➡️ https://t.co/beuyYzNMr0@BitMEX diventa il nostro primo Official Sleeve Partner e Official Cryptocurrency Trading Partner ➡️ https://t.co/QKcABqXe5Z#SempreMilan pic.twitter.com/ylu73NOqtw
— AC Milan (@acmilan) August 10, 2021