AC Milan and New Era have announced a new partnership, which includes a collection of caps being launched too.
A statement on the club’s official website announces the partnership of the two iconic brands. New Era are a global leader in headwear, with Milan looking to grow their impact across sport, fashion, and entertainment.
The debut collection features a range of classic New Era styles, available in Milan’s traditional red and black along with a selection of seasonal colourways.
Each style features Milan’s Club crest alongside New Era’s iconic flag logo. The collection will be available to purchase from both New Era and AC Milan online stores and outlets from 30th June 2023 with further styles launching throughout the season.
To celebrate the launch of the new partnership, AC Milan and New Era will host a special event on Wednesday 5th July at Slam Jam Milano Store, in the heart of Milan’s Brera district.
The event, which will start at 19:00 and will be free to attend, will provide the opportunity for fans to purchase the new collection and personalise their headwear.
Casper Stylsvig, Chief Revenue Officer of AC Milan: “We are excited to be partnering with New Era, one of the most recognisable and iconic lifestyle brands in the world.
“This deal strengthens our positioning as a versatile and modern football brand, helping us to go beyond the playing field and to reinforce our bond with our global fanbase.
“We are truly excited by the potential of this partnership and to share with our fans a new range of products that will bring our beloved red and black colours in all corners of the globe.”
Paul Gils, Vice President EMEA at New Era: “We are overjoyed to be partnering with AC Milan, one of the most successful and iconic Clubs in the world. The debut headwear collection celebrates the spirit of the Club and we look forward to sharing this with AC Milan fans around the world.”
Is Bennacer standing??
No he’s swimming.
They Photoshopped out his crutches 😂
Did you guys see that post removed about the hats range, stating it’s an indication of our kit colors? One of the hats was red with a light purple base.
If that’s to be believed, our third kit will be a light purple one?! 🤢