Home » Official: AC Milan unveil new PUMA x Slam Jam fourth kits – ‘Benvenuti all’Inferno’
ac milan puma slam jam fourth kits

Official: AC Milan unveil new PUMA x Slam Jam fourth kits – ‘Benvenuti all’Inferno’

AC Milan have officially unveiled their 2025-26 fourth kits, which are in collaboration with PUMA and fashion brand Slam Jam.

The shirts were actually worn for the first time on Sunday during Milan’s 1-0 defeat at home to Parma at San Siro. The design had been teased for many weeks, but when the team ran onto the field wearing them, it was a bit of a surprise.


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Now, the official launch has come via the club website. They state that the red and silver kits are ‘designed to turn up the heat on and off the pitch’ (which they sadly didn’t on Sunday), and are a nod to the ‘founding vision of Herbert Kilpin’.

Built around the concept of ‘Benvenuti all’Inferno’, the design echoes the founding statement ‘We will be a team of Devils’. Indeed, the design centres around Milan’s iconic Diavoletto logo, inspired by original sketches from designer Bruno Prosdocimi.

The fourth kit has been released in two versions: ‘deep red’ and ‘sleek silver’. Both feature bold black detailing and the traditional club crest, while there is also a range of other clothing such as jackets, which were worn pre-match.

Maikel Oettle, Chief Revenue Officer of AC Milan: “The Fourth Kit is a celebration of Rossoneri pride, created first and foremost for the fans who live and breathe these colours every day. It represents a natural meeting point between football, fashion, and culture.

“Developed with PUMA and Slam Jam, every detail, starting with the historic Club crest, reflects identity, passion, and a deep sense of belonging. More than just a kit, it is a tribute to our global Rossoneri community.”

Marco Mueller, PUMA’s VP Product Excellence & Brand Operations: “Milan is a club – and a city – synonymous with fashion. Reuniting with Slam Jam to create a collection that feels as unique on the pitch as it does in the stands was something we were truly excited about.

“From iconic colours and bold themes to refined details like the hidden gargoyle face on the inner lining of the limited-edition jersey, it’s that attention to detail across the collection that we believe fans and players will really connect with.”

Luca Benini, Slam Jam’s founder: “The opportunity to serve the team we love with our creative vision is a lifetime accomplishment we are very proud of.”

The launch was also celebrated with a debut event held yesterday, Tuesday 24 February, at Spazio Maiocchi in Milan, where VIPs, fans, and community members gathered. The new kit will also be worn in the upcoming match against Torino, in March, and by the Women’s team against Como.

Tags AC Milan

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